Archive for the 'SOBcon 08' Category

03
May

Lorelle VanFossen / Chris Garrett

lorelle vanfossen is speaking on defining our online business and we are supposed to do it in 10 words or less… um… i’ll come back to this.

lunch… yum.  

1:19- Chris Garrett / Find topics from your business process

  • content: what do you want to make happen?
  • even if you reference something else, make your comment.  don’t get in the way; ask something.
  • ideas: the hardest part; write them down when they come to you!
  • a really good question can be better than a really good statement
  • mind map: get thoughts out of head and off the paper
  • make content of how you do what you do 
  • use an editorial calendar for your blog
  • invent ideas wherever you are
  • be efficient: have 4 or 5 posts that are completed but still in draft
  • you’re only as good as  your last post
  • sometimes you have to do the 5 minute blog post; start w the end in mind
  • impact: who for? what? so what?
  • don’t be perfect… then there’s no reason for anyone to comment
  • rubber ducking: get a rubber duck and talk to the duck… i want to write a post about “this” and what do you think about that?
  • focus your time (ex: 5 hours: 2 for blogging / 1 for commenting / 2 for promotion)
  • multiple blogs?  use scribefire
  • skitch: good for screenshots
  • blogbridge: lots of feeds
  • skype: podcasts as content