There are number of great reasons to create a post about an upcoming event. Whether you are posting about a charity close to your heart, a business event, or a live music concert- there are somethings to keep in mind. You don’t want to go through all the trouble of writing it and have no one read it, right?
Here are the steps I take to make sure my bases are covered when it comes to effectively promoting an event for myself or a client.
- See if there is a press kit related to the event.
- Do they need video production for the event? JenChats are video interviews and are a quick and easy way to talk about the event highlights. Of course, video weighs heavily in Google search results.
- Ask yourself what is special about this event? What’s the hook?
- Trouble getting started? Will an inspirational quote or startling statistic help grab the reader’s interest?
- Who would the event be good for? Who is expected to be there?
- Is there a charity involved? What’s their website? What are they about?
- How much are tickets? Can they bought at the door? What comes with the ticket price?
- Do keyword research and incorporate those words in the post
- Link back to yourself when possible. (ie: Your YouTube channel page, your Linkedin profile)
- Look for a relevent photo and, or video. Make sure it looks visually appealing and is easy to read. Use the “Preview” function.
- Are you going to the event? If you are- consider mentioning that in your post. It could be a great time to put a face with a Twitter handle.
- TAG, TAG, TAG. Use those keywords again and make sure the title and description are optimized for search.
- Preview before you publish and read it OUT LOUD. Make flow and voice corrections. Don’t cheat.
- Post or schedule a variety of tweets to share the link with your audience. Think about the day and time your post would be most relevant and schedule. (ie: I share my Taxi Cab Lost and Found post on Mondays after people lose things over the weekend.)
- Read the post and make sure that the words or phrases of interest are linked (charity site, where to buy tickets, venue site, map, eventbrite…)
- Tweet the people, businesses and brands involved and ask them to share it with their community. Make sure you linked to them in the post.
- Post on relevant Facebook Pages. Choose the best thumbnails.
PS: Strategically promoting events is an authentic guerilla marketing type tactic that you can leverage to grow your audience, credibility and influence.