How to promote an event with a blog post

There are number of great reasons to create a post about an upcoming event.  Whether you are posting about a charity close to your heart, a business event, or a live music concert- there are somethings to keep in mind.  You don’t want to go through all the trouble of writing it and have no one read it, right?
Here are the steps I take to make sure my bases are covered when it comes to effectively promoting an event for myself or a client.
  1. See if there is a press kit related to the event.
  2. Do they need video production for the event?  JenChats are video interviews and are a quick and easy way to talk about the event highlights. Of course, video weighs heavily in Google search results.
  3. Ask yourself what is special about this event?  What’s the hook?
  4. Trouble getting started?  Will an inspirational quote or startling statistic help grab the reader’s interest?
  5. Who would the event be good for?  Who is expected to be there?
  6. Is there a charity involved?  What’s their website?  What are they about?
  7. How much are tickets?  Can they bought at the door?  What comes with the ticket price?
  8. Do keyword research and incorporate those words in the post
  9. Link back to yourself when possible.  (ie: Your YouTube channel page, your Linkedin profile)
  10. Look for a relevent photo and, or video.  Make sure it looks visually appealing and is easy to read.  Use the “Preview” function.
  11. Are you going to the event?  If you are- consider mentioning that in your post.  It could be a great time to put a face with a Twitter handle.
  12. TAG, TAG, TAG.  Use those keywords again and make sure the title and description are optimized for search.
  13. Preview before you publish and read it OUT LOUD.  Make flow and voice corrections.  Don’t cheat.
  14. Post or schedule a variety of tweets to share the link with your audience.  Think about the day and time your post would be most relevant and schedule.  (ie: I share my Taxi Cab Lost and Found post on Mondays after people lose things over the weekend.)
  15. Read the post and make sure that the words or phrases of interest are linked (charity site, where to buy tickets, venue site, map, eventbrite…)
  16. Tweet the people, businesses and brands involved and ask them to share it with their community.  Make sure you linked to them in the post.
  17. Post on relevant Facebook Pages.  Choose the best thumbnails.

PS:  Strategically promoting events is an authentic guerilla marketing type tactic that you can leverage to grow your audience, credibility and influence.


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