Month: March 2012

The growing trend of video (Infographic)

The growing trend of video (Infographic)

Video is gaining in momentum, technology and popularity. Now is the time for businesses, brand and artists to make sure they have video sources online.  Video is no easy task, but it can be done quickly and efficiently if you have the right video production team helping you.  If you need help, contact me here.

Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results. (Marketingweek, 2011)

With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)

Video traffic on mobile networks rose 10 percentage points over a one-year period and is now 50% of on traffic on wireless networks. (ByteMobile, 2012)

93% of smartphone users use their devices in the home, and almost 50% of users watch videos on their smartphones. 90% of smartphone searches result in an action such as a purchase or a visit to a business. (Google Blog, April 2011)

The majority of QR code scans are to access product information, and 25% of QR code scansare to access video content. (Loyalty360, 2011)

Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats. (eMarketer, August 2011)

Stats on trends in online advertisement and video marketing

“You build your community through really engaging and interesting content. There’s a ton of best practices out there, but one of the things that really works well is video.” via ReelSEO

  • Being social is no longer optional  –> According to a Network Solutions survey, the use of social media among SMBs has grown over the years, rising from 12 percent in 2009, to 24 percent in 2010 to 31 percent currently via Search Engine Watch
  • Social network advertising spend in gaining popularity –> Social media advertising spending will increase from $2.1 billion in 2010 to $8.3 billion by 2015.” via Direct Marketing News
  • 98% of affluent adults are online

“The advantage in online video is that you can get to the punch line quickly and deliver that entertainment fix in less than five minutes,” said Erick Hachenburg, CEO of MetaCafe.

  • People retain information from video more than any other form of media
  • Brands are understanding that targeted viewers means more sales than a large quantity of views
  • Video is ranked higher in search results than any other form of media.  Meaning brands have an opportunity to be found above their competitors.
  • The leading digital advertisers believe that half of their budgets in the next 12 months will be spent on brand-focused advertising via AdAge

One possible solution is advertising with a video web series like #TravelTalkTV with @JenChicago

“It only takes 20 people to bring an online community to a significant level of activity and connectivity.” (Ning via TheNextWeb)