Video is gaining in momentum, technology and popularity. Now is the time for businesses, brand and artists to make sure they have video sources online. Video is no easy task, but it can be done quickly and efficiently if you have the right video production team helping you. If you need help, contact me here.
Video results appear in about 70% of the top 100 listings, the type of content most often displayed in universal or blended search results. (Marketingweek, 2011)
With proper optimization, video increases the chance of a front-page Google result by 53x. (Forrester, January 2010)
Video traffic on mobile networks rose 10 percentage points over a one-year period and is now 50% of on traffic on wireless networks. (ByteMobile, 2012)
93% of smartphone users use their devices in the home, and almost 50% of users watch videos on their smartphones. 90% of smartphone searches result in an action such as a purchase or a visit to a business. (Google Blog, April 2011)
The majority of QR code scans are to access product information, and 25% of QR code scansare to access video content. (Loyalty360, 2011)
Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats. (eMarketer, August 2011)